Put any lead to work with 21X
A conversational AI platform that engages, routes and dispositions every lead intelligently, across voice, SMS, RCS, email and chat.
- 500M+
- AI conversations
- 24/7
- on every channel
Lead sources
Outcomes
- Existing database
- Fresh leads
- Aggregator leads
- Direct mail
- Inbound inquiries
- Appointment booked
- Call transferred
- Task completed
- CRM updated
Works with the CRM you already use
and any other CRM through webhooks and APIs
How it works
From first touch to booked appointment
Four steps run on every lead, on every channel, around the clock.
- 01
Capture
Every lead source picked up in under a second, day or night.
- 02
Converse
Natural conversations by voice, SMS, RCS, email and chat.
- 03
Decide
Real-time intelligence reads every reply and picks the next best action.
- 04
Engage and sync
21X books, routes and follows up, and every outcome lands in your CRM.
01Capture
Works every type of opportunity
Every customer conversation starts somewhere. 21X picks it up instantly, whether it is a fresh web lead, a bought list or a reply to your mailer.
- Responds in under a second, 24/7
- Works new, aged and cold leads in the same flow
- Every lead tagged by source, so you see what converts
02Converse
Conversations across every channel
All channels tied together, and every conversation logged in your CRM.
- Voice AINatural, human-sounding calls, inbound and outbound.
- SMS AITwo-way texts that get replies, at any hour.
- RCSRich messages with buttons, images and a verified brand.
- Email AIPersonal follow-ups that keep every thread moving.
- Website chatAnswers visitors on your site and books the next step.
03Decide
Real-time conversation intelligence
21X evaluates every interaction against customer context, business rules and compliance guardrails to determine the right next action.
Signals 21X reads
- UrgencyWants to lock a rate this week
- Customer history2 past loans · last contact 3 weeks ago
- Consent statusOpted in to SMS and calls
- ObjectionsWorried about closing costs
Based on your routing logic, 21X can
- Book appointments
- Schedule callbacks
- Route or transfer calls
- Trigger CRM workflows
- Collect and upload documents
- Escalate to a human
- Suppress outreach when needed
- Extract conversation insights
- Update dispositions automatically
- Intelligent call cadences
04Engage and sync
Works inside your existing systems
Every conversation, action, outcome and disposition syncs to your CRM automatically.
- Message9:02 am21X texts the new lead within a second of the form.
- Call attempt9:03 amCalls as soon as the lead opens the text.
- Response9:04 amThe lead picks up and asks about rates.
- Qualification update9:07 amBudget, timeline and consent captured on the call.
- Appointment booked9:08 amCall with a loan officer, Thursday 4 pm.
Works with the CRM you already use, through native integrations, webhooks and APIs.
Built in
Built-in communication guardrails
Support for consent, DNC suppression, timezone restrictions, call disclosures, recording rules and configurable outreach policies.
- ConsentEvery message checks opt-in first, and opt-outs are honored instantly.
- DNC suppressionNumbers on do-not-call lists are suppressed before any outreach.
- Timezone restrictionsCalls and texts go out only in the hours allowed where the customer lives.
- Call disclosuresThe right disclosure is given at the start of every call.
- Recording rulesCall recording follows the consent rules of each state.
- Outreach policiesSet your own limits on cadence, channels and frequency.
Designed to support TCPA, DNC and configurable communication policies.
Enterprise-grade security and compliance
SOC 2 Type II
Independently audited security controls
GDPR
EU data protection and privacy
EU AI Act
Responsible, transparent AI
PCI DSS
Secure payment card handling
Two ways to build with 21X
Deploy powerful conversational AI agents on our platform, or build your own AI products using our APIs.
- No code required
21X Platform
Powerful AI agents. Ready for your business.
Build, deploy, and manage conversational AI agents across voice, SMS, RCS, and email, all from one platform.
Launch AI agents without writing code- Automate conversations, workflows, and customer engagement
- Connect your existing systems and turn conversations into outcomes
- For developers · Plug and play
21X Developer Platform
Your AI product. Powered by 21X.
Build and scale your own conversational AI products using our APIs. We handle the carriers, compliance, voice technology, and AI models.
- One API platform for voice, SMS, RCS, and email
- Carrier connectivity, messaging compliance, and voice optimization
- Access leading AI models without rebuilding your technology stack
Put AI to work. Grow your revenue with 21X.
See how 21X turns every lead source into booked conversations.
#1 conversational AI platform in the US, AI Magazine